Improving targeted marketing effectiveness.

beyondanalysis built a segmentation model based on individual customer behaviours

 

Three high level customer clusters were developed from the underlying transactional data.

Tailored campaigns to the high value Fashion Focus group

Results

Engaged customers with targeted and relevant offers

17.6% increase in revenue from targeted group.
12.5% lift in sales to targeted customer groups.

© 2019 Beyond Analysis Ltd

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