Ground breaking data collaboration to drive co-brand card spend.

"Beyond Analysis has enabled us to get a deeper understanding of the Robinsons customer base. Their ability to bring together multiple streams of data - including external transactional data - has led to the creation of functional customer portraits and actionable loyalty strategies that will help us stay ahead of the game in the increasingly competitive Singapore retail landscape. 

 

Beyond Analysis has helped Robinsons to put data and insight at the heart of our decision making, enabling us to be more customer-focused.  It has also given us the tools to drive our direct marketing campaigns further and boost response rates."  Jim McCallum, CEO

We were the first to combine bank and retailer data in Singapore

OCBC Data
  • Co-brand Cardholders

  • Sales at Robinsons on co-brand cards

  • Sales at Robinsons on other OCBC cards

  • Sales elsewhere on co-brand card

  • Sales elsewhere on other OCBC cards

  • Rebates

  • MCC information

Robinsons Group Data
  • Co-brand and PLC cardholders

  • Sales at Robinsons on co-brand cards

  • Mixed payment transaction sales

  • SKU level detail

  • Margin

To develop award winning marketing solutions and campaigns

Segmentations

Behavioural understanding of customers both inside and outside the store

Headroom & Purchase Models

Identifying likelihood to buy and category based headroom to inform promotional strategies.

 

Custom Printing

Targeted pagination of brochures to suit customer preferences and driving up reposnse rates by up to 140%.

SMS Campaigns​

Targeting and timing of SMS communications based on customer behaviour and location delivering 28.5% uplifts.

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