Driving value through better customer understanding and engagement.
Our brief was to to provide Screwfix with an understanding of their customer base through segmentation (what they look like) and customer purchasing behaviour.
This was needed to deliver actionable insights to the marketing teams to use to develop and implement strategies to drive greater value from the customer base.
Develop segmentation and customer behaviour insights.
Provide Actionable Insights to inform the Marketing Strategy.
3. Test and Learn
and Learn Program.
Measure and track commercial gain.