Driving value through better customer understanding and engagement.

Our brief was to to provide Screwfix with an understanding of their customer base through segmentation (what they look like) and customer purchasing behaviour.

This was needed to deliver actionable insights to the marketing teams to use to develop and implement strategies to drive greater value from the customer base.

Approach

1. Segmentation

Develop segmentation and customer behaviour insights.

2. Insights

Provide Actionable Insights to inform the Marketing Strategy.

3. Test and Learn

Develop Test

and Learn Program.

4. Measurement

Measure and track commercial gain.

Results

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