Understanding the impact on stores and identify future delivery openings

Leading Fast Food Chain wanted to understand the impact that introducing delivery had on both delivery and non-delivery stores.

 

They also wanted to understand what attributes strong performing stores shared in order to assist with further delivery rollout.

Solutions

Cosine Similarity Model

Developed a cosine similarity model which identified the 10 most similar branches based on key characteristics which post-delivery performance could be compared against.

Clustering

Set out the common characteristics of the best and worst performing delivery stores

Rollout

Identified the non-delivery stores that were most similar to the best and worst performing and what their expected performance if delivery was introduced was in order to inform further rollout.

Online Dashboard

Created an interactive, drillable online dashboard setting out performance of all stores across the estate as well as expected performance if delivery was introduced.

Outcomes

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